Showroomprivé is a pioneering Group, whose committed founders and managers, Thierry Petit and David Dayan, develop outreach through a strong policy of promoting entrepreneurship, in particular within the fashion, retail and beauty industries. Launched in 2015, the Look Forward innovation hub is one of the programs of Showroomprivé's CSR department. Look Forward is a unique and unprecedented model, which every year supports around twenty committed start-ups (in France and internationally) rethinking our ways of producing, distributing and consuming fashion and beauty. Look Forward is indeed aimed at start-ups that choose to transform the fashion, retail and beauty industries to orient them towards more responsible practices, in particular by rethinking the value chain. Unifying the fashion, retail and beauty tech ecosystem, Look Forward has been awarded the Great Place of Innovation label by the Ile-de-France region since 2017.